3 irreplaceable data integrations to increase sales

When it comes to converting leads, with a solid understanding of user behavior is essential. For example, increasing the number of e-commerce platforms and how to buy online marketers will lead many to believe that the majority of online shopping is completed online. but with correct tracking, it becomes evident, that is not the case. Graphs.net published infographic stating, “64% of visitors complete their purchases offline”, of course, that many Internet users treat the Internet as a virtual window shopping. Not only that, most consumers purchasing in offline mode, but according to a recent case study of the connection tracking issued by Mediahawk, my client, the phone plays a vital role in converting leads both offline and online . For example, they found consumers who spoke to a group of online retailers on the phone converted much faster than the internet visitors, who do not need at all. But without tracking and integration of the data connections that would not have been able to make these wires in the sales cycle. Let's talk about the three most important data integration calls and tracking data offline, how to increase their profits and marketing.

What can you use to track Offline Purchases and interaction?

There are many different ways to track the behavior of users', such as track events, clicks, cookies, and heat maps. But when the user switches from the phone line, where ends the trace. Call tracking online tracking extends to the resort in offline mode, which allows for further marketing collect information related to the activities of the parties to their customers. It is an effective way to distinguish which pages were visited and a good indication of why the user of the website picked up the phone, and if you continue to make a purchase. So instead of gaping holes in your sales attribution, you will have a clear and complete picture of the full interaction of lead on your website, social media channels, telephone conversations and other retail chains. Why would not you want to track telephone interactions? It's a well known fact that the telephone conversations provide some of the highest quality cables and have 10-15 times higher conversion rate than the web queries.

How Call Tracking Works

tracking works by assigning unique numbers in a variety of marketing channels so you can track which marketing materials viewed and how you interact with the site until they call your name. Photo courtesy Mediahawk, used with permission You can assign any number of digits required to cover all the possible paths of user behavior. So, for example, if the user chooses to interact with the site by clicking on a paid ad, and then you will see that the assigned phone number. It is also the case when another user chooses to interact through social network referrals. Call Tracking allows you to have a more complete picture of marketing activities. And which areas need to be addressed.

drill down even deeper analysis of individual conversations

Details and responsibility is so important in marketing, so it is possible to drill down deeper into their data connections. The best call tracking service use individually assigned numbers that sync with Google Analytics. Provides comprehensive and detailed reporting that reveals everything from time visitor on the site, pages visited before, during, and after the call, and most importantly, targeting keywords that have led you to make the call. Here you can see the data call to the agency for one particular user who interacted with our content up to 30 times before making the call. Screenshot comes with its own account in connection tracking Receptional 07/29/2014 Our reporting package tracking call tracking activity as a sequence of events that show the way user until they called us, including the type of content that you are interested in – we are even able to listen to the call, to see how effective we were with their conversion. Because the conversion path for each wire can be divided into these stages, it is much easier to improve the efficiency of the conversion path and ultimately increase your return on investment. Soon collect enough complete data to learn which produces the best campaign conversions -. And more sales But remember, it is not enough to look at the report calls. You need to integrate call tracking software with Google Analytics and CRM system selection to see the full loop of the sale in order to optimize the conversion process.

Easy installation and integration of the connection tracking

Installation call tracking on your site is quick and easy; All you need to do is insert a piece of JavaScript code on your website. Then it's just a case of setting the parameters in the call tracking software -. This may be the number assigned to the latest download PDF Most call tracking software provides detailed analysis of telephone data that can be compared to Google Analytics.

Integration with Google Analytics

The analytical software, the phone becomes another element that can be configured as a conversion, such as clicking or Visit power. This means that you can see the connection in offline mode, in conjunction with all other aspects of the user's online behavior need to track and analyze … and finally recognize the page generate the most calls. When you set up your campaign and party cross over analytical software, you can go to Google Analytics configuration calls related to your goal pages:

1. Login to Analytics
2. Click the Admin → Gates → New Destination
3. Fill in the fields:
   • Name clears
   • Set the target URL as the type of kick
   • Give the goal name
4. click Next Step
5. Set destination as a URL, site name, eg ' /calls.html “
6. Select Create Target

kick Tracking call tracking service allows you to capture every conversation as a goal in Google Analytics in the same way you can track the sale or completed form. Screenshot from Google Analytics Receptional 7.29 / 2014 This integration gives you a better understanding of which pages generate the most calls, and perhaps, in which your website must optimized to generate more calls.

Integration with CRM software

Multiple connection tracking services can be integrated with CRM systems such as Salesforce and HubSpot. CRM software collects all the information, conversation, so it's important to integrate it with the rest of your lead data, so you can see all the data connections in the context of tracking conversion back to a password trigger. But what makes this integration even more important is that you will have to carry information about each prospect who calls, including missed calls. by joint study between MIT and InsideSales.com , your chances of being included missing phone lead drop of 100% in the first five minutes expressing interest, while on the course qualifications leading 6x reduction after the first 60 minutes. Actually, the first contact should be made within a few seconds, instead of hours, if you want to enable the missed caller to an interested prospect. Therefore, combining the tracking browsing behavior call your CRM, you will be able to almost immediately after they enter their information, please contact a new lead – and you'll know almost exactly what they are interested in, allowing you to prepare the best possible answer . This allows you to keep a detailed overview of improving the user journey so conversions are faster and more efficient, with fewer obstacles and clearer call to action.

Why Need Google AdWords to increase the number of conversions

here The fact to consider – most of the local mobile searches(70%), the end of the conversation directly from the pages of results search. So it is very important to use “click to call” extension ads in AdWords ads. This feature is a free add-on and provides your phone number in the search engine results pages as the largest call to action in the context of advertising. If the call tracking data shows the best quality cables due to mobile search, and then placing a number in the context of advertising is like adding a big, glossy button, which begs the search engine to make the call. With carefully selected target keywords, this should lead to an increase in conversion leads and hopefully Screenshot taken :. 07/29/2014 Google reports Click to call that mobile campaigns produce about 5-30% more conversions than “click here” standard call to action preferred by users desktops. The information transmitted from the mobile connection is valuable data. You will be able to see everything from the location of the caller, they came across an ad and keywords that are entered, which led them to talk. With all these data to the page, you can still customize your ads to increase your conversion rate, and even use the data to optimize your keywords and content from other channels. Display number in the Google search page greatly facilitates users to contact the person, rather than go through the rigmarole of filling in online forms on your mobile device. Again, it's all about making the process efficient, comfortable and remove obstacles from the user journey.

Let me sum it all up

In the age of e-mails, instant messaging and chat, phone calls are as important as ever for companies and customers. So it is not surprising to find out which of these telephone conversations sorted data is valuable for marketing strategy and should be considered as a strong influencer when it comes to development leads, conversions, up-selling and more. The key is to respond quickly to inquiries and potential wires and data allows you to track him headfirst into the conversation replies, armed with detailed knowledge you need perspective. Now the question you need to ask yourself, how the data is to track the connection can benefit your business and increase conversions Selected picture / Flickr Creative Commons Communication .: https://www.flickr.com/photos/elsie/Zoe-Lee Skelton is SEO Content Marketing Consultant in Receptional, blogs about marketing content, SEO, website build best practices and marketing strategies content for clients. In his spare time Zoe-Lee develops her artwork. Feel free to call me to talk about all things, and digital art!

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